COMMUNICATION AND ADVERTISEMENT

Communication and Advertisement

Communication and Advertisement

Introduction

Communication is a means of human interaction through which cultural practices, beliefs, norms, rituals, and patterns are shared. As individuals meet and interact, a set of behaviors, attitudes and perceptions are shared. Such distinguishing sets of customs and rituals become part of the community's culture. Communication is an on-going process that shapes cultural values in an attempt to nourish our heritage and preserve the essential elements of our culture (Goldman 1996, 1047).

Definitions

Spending on television

Spending is defined as the expenses incurred by all state institutions of a country. Within public spending are the investment costs, operating costs and expenditures for debt service both internally and externally, this is payment of interest and principal. It means investment in the advertisements for the awareness or promotional purposes.

Complex media advertisement

Complex media advertisement refers to tough competition in the market. It also refers to high awareness among potential and existing customers. Increasing channels on television makes attracting customers difficult and challenging.

Interactive digital media

The interactive art is linked to digital art, but they are dependent on each other. There are ways that range from interactive art interactive dance, music and even drama. The new technologies, mainly computer systems and computer technology have allowed a new kind of interactive art.

Scale, targeting and real time measurement

The scale, targeting and real time measurement refers to the measurement of audience's response. Measuring the audience response within time benefits the companies to evaluate and analyze the favorable or negative reaction. This makes the company analyze and plan the next approach for their product or service.

Advertisements

Advertising is a paid form of communication. It comes from a recognized source. It is especially designed in a persuasive way for the receivers to take action today or in near future. Advertising is an important part of every business nowadays. It is inclusive in print media, television or outdoor. Advertising is an advertising technique that tries to promote the consumption of a product or service through the media. Advertising is used by companies to inform, build, remind, sell and reinforce.

The advertising agencies, media agencies and media centers (graphic design, creative boutiques, producers, etc.) are often participate in the advertising development, which is produced by several factors, among which the most important is the brief, which gives guidelines to develop the piece prior advertising. It, the brief is a document that specifies all characteristics of the product or services itself, and also may contain a history of all previous campaigns that have been made ??to date. Usually this record is added when the advertiser decides to change his advertising agency.

Unique selling point is important for a successful advertising strategy. An advertisement that is based on unique selling proposition contains a proposal for the consumer. It explicitly shows the customer that buys that product and gets this benefit. The proposal of such advertisement must be such that a competitor cannot give any, or simply does not advance. It must be ...