Coca Cola Company - Marketing Plan





Introduction3

Purpose3

Mission3

Objectives3

The Target Market3

Competitive Analysis4

Strengths4

Weaknesses4

Opportunities4

Threats4

Methodology4

Research Design5

Sample5

Reliability and Validity5

Results5

Quantitative Research Results5

Qualitative Research Results11

Discussion11

Conclusion12

References12

Coca Cola Company - Marketing Plan

Introduction

The Coco Cola company desired to launch a new product in the market due to which there are set objective for the new product that will be fruit juice flavored green tea and its image among customers with the prep launch of the product. The company is the largest manufacturer of carbonated soft drink and to remove this stigma the company had planned to launch a new product so in order to launch the new product the company wants to identify the image of new product in the opinion of customers regarding the brand loyalty of Coca Cola (The Coco Cola Company: Marketing Strategy, 2013).

Purpose

Coco Cola is internationally recognized for the carbonated soft drink. The company plans to identify that when they moved towards the green tea brand what will be the image of Coco Cola among consumers. They will adapt the brand to they will not associated Coco Cola other than soft drink brands (Curd, 2013, pp.2).

Mission

The Mission of Coco Cola is to identify the target customers for the new product. They want t acquire the acceptance of fruit juice flavored green tea product among the target market. They had to identify the target customer for the brand, and they also wants to capture the brand loyal customers that ill by the brands. Moreover, the company wants to grab the customer reaction upon launching the new product by Coco Cola (Curd, 2013, pp.2).

Objectives

The objectives of the study that could considered upon launching the product were

The goal is to acquire customer expectations

More clients as for the success of the product

The reasonable price of the brand as to grab the customers

To remain the market leader by launching the new product other than carbonated soft drink

To launch a new product as a substitute of Coco Cola drink.

The Target Market

The target Market of Coco Cola is always people of all large groups. The company had targeted generations that are from young to old. This drink segmentation would be it keeps away the people from junk food. The drink could be popular among all age groups depending on the likes and dislikes of the customers (Lye, 2012).

Competitive Analysis

The competitive analysis that is feasible for this type of product research will be to identify the strength and weakness and the opportunities and challenges for the number of people that are associated with the brand. SWOT Analysis played a major role in identifying the pre launch of the product among customers (Lye, 2012).

Strengths

Coco Cola is the number one brand of carbonated soft drink around the globe. It is a leading brand that had captured the customers of carbonated soft drink and generating millions of revenue from this brand (Lye, 2012).

Weaknesses

There is negative publicity of this brands as the poor quality product was sold in ...