Checkout Problem

Checkout Problem

Introduction

This paper discusses the various aspects and perspectives of problems of customers abandoning their shopping carts. There are a high percentage of people abandoning their orders at checkout due to issues and challenges faced by customers. This paper outlines possible reasons as well as steps to correct the problem.

Discussion

One of the biggest disappointments for those who have or work with e-commerce carts are abandoned when the surfer does not finish the purchase. But to make this scenario a little less upsetting to know that average abandon carts in stores may reach almost 66% (Bettencourt, 1997).

For those not yet ...