Cable Channel

[Name of Author]

[Name of Institution]Cable Channel

Introduction

In this writing we will be talking about establishing a new cable station. In today's world it has been observed that the flow of information has increased due to increase in the television channels, because of increasing TV channels the choice of viewer has increased. Increase in viewer's choice on one hand is beneficent and on the other hand has become a problem also. Now the consumer (audience) does not wait to watch the programs and the advertisement during those programs. Advertisers now have more choice as different TV channels cater different target market. Cable TV operators help both the audience and the advertisers to get relieve from this problem of wide choice.

Name of cable channel

Name of our Cable station is “Dynamic Eco Inc”

Mission statement

“We at Dynamic Eco work to provide Quality Service. It includes giving high quality picture resolution and quality entertainment to the audience. We believe in providing Quality service through customer satisfaction and we strive hard to achieve this”

Market niche

We have to set our niche market according to the TV channels we are offering to our audience. Or we have to first focus on a niche market and then keeping in view that market we have to offer TV channels. Strategy of Dynamic Eco is to set up a target market initially and then select the channels which must be offered (Thilmany, n.d.).

Our niche market is divided into two broad categories. First category includes the business class who mostly watch news and business related Television channels. These people do not have much time to spend on watching TV.

Second type of category includes housewives and elderly people who do not work and spend most of their time at homes. These type of people are often found watching TV for drama serials and movies. We can also add teenagers and students in this category who spend their time after school, college at home.

As we have now identified our niche market or target market, we will now select the TV channel for our audience in order to cater their needs. The list of TV channel will include News channels, business channels & Entertainment channels. News and Business channels for business class who spent less time watching TV. Entertainment channels for housewives, old age people and teenagers who spend more time at home and watching TV. Entertainment channels also cater kids at home who do not ...