Business Strategy

Business Strategy

Introduction

A business strategy is a roadmap that furnishes directions so a business can plan its future and assists in avoiding bumps in the way. The time you use making your business strategy accurate and detailed, and keeping it up to date, is an asset that pays enormous yields in the long term.

Your business strategy should match to generally acknowledged guidelines regarding content and from. Every segment should incorporate particular components and address important inquiries that the individuals who perused your plan will most probably ask.

Discussion

Company summary

The company will be a limited liability association enlisted in the state of Washington. The firm will have offices in the neighborhood of Seattle. The offices will hold a two inlet garage, office space and space for parts, tools etc.

Start up Summary

The information acquired for the start-up comes from exploration done in the Seattle zone with other small auto body shops who have started their own particular business. Increase in prices has been considered between the evaluations of these individual business owners (and when they started) and the present costs for expensed things.

Purpose of the Company

The purpose of any company is a single statement that drives the association towards success. That purpose is straightforward, simple, and no longer than a sentence. The purpose for M K Auto is to furnish high caliber, comprehensive and convenient auto repair at low cost and with ease. Trust is the most significant part of the company's business; it is the objective of the firm to have 100% client satisfaction in regards to quality, time to completion, friendliness and to find out better approaches to exceed the client's expectations.

Positioning Statement

It is the express purpose for M K Auto to turn into the local leader in service and quality experience of all the small (non-dealerships) car repair firms inside the state while upholding a low cost plan. Once repute for service and quality experience is made, and a continuous network of referrals is accumulating new business, the association plans to re-assess its strategy and positioning inside the business to check whether a differentiation method is reasonable. If so, this will permit the company to raise costs and increase profit margins as compared to its competitors.

Who do you want to serve and why?

Despite the state of the economy, auto accidents dependably happen on a regular basis and individuals will dependably be in need of auto body work. Since M K Auto will be able to provide service to any vehicle including campers and motorcycles, it does not make any sense to segment our business. Our potential client includes each family unit in the state that owns one or more vehicles. The industry does not have any seasonality that influences it. In light of this, opening an auto body shop could be a possibly beneficial business chance.

Future services

Right now the company does not have any tactics to formulate additional services apart from expanding its auto body shops in additional new areas.

Source of competitive advantage

The automobile service industry is remarkably ...