Business Plan on Opening a Sushi Restaurant

1Executive Summary4

1.1Keys to Success6

1.2Objectives6

1.3Mission7

2Company Summary8

2.1Start-up Summary8

2.2Company Locations and Facilities8

2.3Company Ownership9

3Products & Services9

4Market Analysis Summary9

4.1Target Market Segment Strategy10

5Marketing and Sales Strategies10

5.1Strategy Pyramids10

5.2Marketing Mix11

5.2.1Pricing11

5.2.2Advertising and Promotion11

5.2.3Customer Service12

5.2.4Competitive Edge12

6Business Analysis12

6.1S.W.O.T. Analysis for the Business12

6.1.1Strengths12

6.1.2Weaknesses:13

6.1.3Opportunities:13

6.1.4Threats:14

6.2Main Competitors14

7Management Summary14

7.1Management Team15

7.2Management Team Gaps15

8Financial Plan15

8.1Key Financial Indicators15

8.2Break-even Analysis16

8.3Projected Profit and Loss17

8.4Projected Cash Flow18

8.5Balance Sheet19

References20

Business Plan on Opening a Sushi Restaurant

Executive Summary

Today, there is more sophistication in American palate than ever, and accordingly, popularity of sushi continues to soar. Keeping in view of popularity of sushi, Dine Sushi will be an eclectic Japanese seafood restaurant that will offer affordable yet high quality classical sushi, sashimi and Japanese cuisine in perfection. It will serve great food and service in Japanese art environment. It will be located in New York's downtown neighborhood; which is known for its wide variety of restaurants, populated venues and shopping. Mr. Arakawa is the owner of Dine Sushi and also a chef having specialty to create wonderful Japanese dishes. Mr. Arakawa believes that Japanese restaurants, even ones located distant from the ocean, have no exempts for skimping on fish quality that's why his restaurant will be provided with fish handpicked from a Japanese fish market.

Based on this distinct menu and quality, Dine Sushi will follow a strategy of differentiation that will offer unique, or innovative alternatives to sushi lovers. The success keys for Dine Sushi will be repeat business, a prime location well-located to businesses of downtown and its authentic Japanese cuisine. Mr. Arakawa will be the only owner and the legal structure will consist of a sole proprietor. $20,000 capital investment will be provided by Mr. Arakawa and an extra $30,000 will be raised in short-term loan.

Since the industry is highly competitive, with low margins, periodic overcapacity, and low barriers for entry or exit, therefore, entering into this market will be a complex one. Moreover, substitutes are available in a large number, and the market's suppliers possess a lot of power. So as to encounter these difficulties, an excellent locality has been acquired by the Dine Sushi in the downtown area and it is going to offer an appropriately upscale environment to attract the main target market segment, Japanese cuisine lovers and the business professionals. These customers will be offered with the highest number of services during the peak hours of operation of company to create the greatest sales volume.

Dine Sushi will have a comprehensive advertising, marketing and promotional campaign that will make the most of word-of-mouth marketing and will be composed of social media, billboards, printed material, radio and discount offerings. The product offerings are planned to be on a somewhat higher price as compared to its competitors. This is to give credibility to its customers as a chic restaurant that offers a unique menu. It is estimated that by year three, the sales of company will exceed more than $700,000, and sustain a robust cash flow.

This rationale behind this study is evaluation of the potentials of opening up the new Japanese restaurant, with a detailed discussion of ...