Business Case



Business Case

Q1

Tanpin Karin is an approach which is mainly demand-focused in nature and has been effectively employed by Seven-Eleven`s Japan. The concept is based on retail management that stress mainly on customer demand all the way throughout proper management of store's shelf. It is accredited to the company`s CEO, Toshifumi Suzuki, who begun to build it in reaction to a change in market trend from seller's direction to buyer's power. It is identified as the consumer and staff makes a decision or choice what to sell in the shop. Store staff closely observes what appeals most in a product to grab customer's attention. They put up for sale those items in a shelf, which seems repetitive purchases from the present and potential customers. Store staff recognize what the clientele would like as they act together with them on a regular basis and can forecast what will put up for sale and what would not. Human resources are notified by the clientele what they admire most or dislikes and what they would like to see. With this approach, their requirements are fulfilled and are determined by the customer, not the corporation attempting to drive manufactured goods or supposing what the purchaser may desire.

Seven-Eleven Japan diverge completely from the U.S. in that it offered as an expedient foodstuff center for busy experts showing a range of reasonably priced, high quality foodstuff deliverance on a daily basis. This concept seems equivalent to JIT (just in time) where there are minimum inventory levels as products are available to customers as soon as its demand rises, without keeping loads of inventory and bearing its extra cost of maintenance.

Q2:

The concept of Tanpi Karin can work in environment where there is a great demand of FMCG items (fast moving consumer goods). This concept can ...