Bus 599 Module 4 Case Assignment

ORGANIZATIONAL LEVEL1

Products and Offering of Whole Foods Market1

Measuring Organizational Performance of Whole Foods Market2

GROUP LEVEL3

INDIVIDUAL LEVEL5

CONGRUENCE AMONGST ORGANIZATIONAL GROUP AND INDIVIDUAL LEVEL OUTPUTS6

REFERENCES9

Bus 599 Module 4 Case Assignment

Organizational Level

Products and Offering of Whole Foods Market

As a supermarket chain, Whole Foods Market offers a wide range and variety of products that are organic, natural and healthy according to the standards of the organization. Furthermore, these products and their categories have not remained static as the organization, based on the changing preferences of its customers and based on the new research conducted, continues to bring change and innovation in its product lines. As mentioned earlier, the organization thrives to provide its customers with organic, natural, healthy, environmental friendly and sustainable products at premium prices (Ireland, et al., 2008). This explains why the company appeals to a niche of ethical consumers who prefer to buy green and organic products because it is the ethical and sustainable thing to do. This also explains why the company has irrevocably stated that it will consider selling products with hydrogenated fats, artificial flavors, sweeteners and preservatives.

Following are some of prominent product categories of Whole Foods Market

Beverages: Fruit and Vegetable Juice, Shakes, Root Beer, Tea, Rice Milk, Coffee and others

Body Care Products: Shampoo, Lotion, Soap, Conditioner, Candles, Bath Salts, Gel, Cleansers, Moisturizers and others

Frozen: chicken Nuggets, chicken Meatballs, pizza, seafood, pie shells and others

Pantry staples: Apple Sauce, Garlic Cereal, sweet potato, turkey gravy, honey, strawberries and others

Snacks: chocolate, popcorn, pretzels, wafers, cookies, sandwiches, fruit snacks, nuts and others

Supplements: multivitamins and others

Gift Boxes (Whole Foods Product, 2013d)

In addition to the above mentioned product categories, Whole Foods Market has five product lines namely, Premium Body Care, 365 Everyday Value, Whole Foods Market, Exclusive Products and Whole Trade.

Measuring Organizational Performance of Whole Foods Market

Towards the end of the day, Whole Foods Market is a public company whose prime responsibility is to maximize the wealth of its shareholders and; therefore, it measures its performance based a wide variety of financial data and financial ratios that assist the company in measuring performance and identifying gaps.

Following are some of the metrics employed by the organization for measuring and managing its performance.

Revenue and Profit: The most fundamental and rudimentary approach towards measuring organizational performance is to look at the revenues and profits of the company. Increasing revenues and profits indicate that the company is performing well. In case of Whole Foods Market, whose revenue and profit stood at 8.03 billion US dollar and 146.8 million US dollars has continued to reach the levels of 11.698 billion US dollars and 465.6 million US dollars for the year 2012, which shows a significant improvement in the performance of the company despite the financial recession (Bloomberg Businessweek, 2013).

Stock Price: Share price of the organizations reveals how favorably the market views the performance of the company and its expectations about the future financial performance of the company. Furthermore, increasing stock price indicates higher returns for shareholders, if they decide to sell the stock ...