The corporate world is full of controversies and spiced up stories, especially when it involves the two giant rivals, belonging to the same industry, where not only is there fierce competition, but the incessant struggle and combat to keep up with the changing and advancing technology. Where, winning or stepping ahead of each other in technology breakthrough of launch of a product is the determinant of triumphant in the industry or eyes of the consumers. Somewhat similar controversy had embroiled the two technological giants, namely Apple and Samsung that had taken the shape ...