Apple iphone 5s Strategic Marketing Plan for Global Expansion to the United Arab Emirates (UAE) Dubai

Apple iPhone 5s Strategic Marketing Plan for Global Expansion to the United Arab Emirates (UAE) Dubai

Introduction

Apple is the well recognized and highly reputable brand that is operating in the industry of information technology from many years. The company designs and produces the innovative information technology goods and product services for the business customers and for the public customers. It also produces computer software and personal computers along with other information technology related products. Apple is one of the leading companies around the world and it is growing with a rapid rate. The company is generating higher level of revenues and profit margins. Recently the company has launched the mobile iPhone 5s. The iPhone 5s has achieved greater success in the western areas and now it is going to launch it in the United Arab Emirates (UAE) Dubai. Although in UAE, the Apple Inc. has highly profitable market as the previous models of iPhone have achieved great recognition in the cellular market. In order to launch the iPhone 5s successfully, the strategic marketing plan is required to be developed and implemented so as to achieve the targeted sales and the targeted profit margins in UAE. In order to achieve the overall organizational goals and objectives, the business strategies plays an important role. The companies of the today's modern era are highly focused upon the business strategies. They believe that the business strategies guarantee the effective efforts of the companies that in turn provide the companies with ultimate success and profitability. Along with various aspects of the business strategies, the marketing management has significant impact upon achievement of the targeted goals and upon the company's success. The following is the marketing plan of iPhone 5s.

Discussion

The strategic marketing plan ...