Apple Inc

Apple Inc

Introduction

Apple is growing not only in the markets of mobile phones and tablet computers. Also on the PC sector, the Group is able to report steady growth of Cupertino for 20 years. So in this second quarter of fiscal year 2011: 3.67 million total computer Apple could sell - and has thus significantly improved in this area over the previous year. However, this enhancement is "only" on the sales of MacBooks (mainly MacBokk Pro and MacBook Air). The volume of the solid models, such as iMac and MacPro Mac mini however declined (www.apple.com).

Discussion

Opportunities

The majority of consumers around the world use PC with Intel-made board

Huge acceptance of the App Store (one billion downloads to the current month) developed by various groups of programmers in the world (Amelio & Simon, 1998)

Brand is becoming known worldwide thanks to the iPhone (www.macrumors.com)

Investors interested in investing in Apple for the great results in times of crisis.

To further exploit the intellectual capital and brand image along with new digital business strategies to create new sources of sustainable competitive advantage Apple Inc

Discovery of resources untapped customer base loyal and dedicated higher profit margins

Introduction of a new mobile advertising platform for iPod, iPad and iPhone which is an opportunity for revenue generation for the company (Amelio & Simon, 1998)

Apple has a reputation as an innovative pioneer worked with visionary products. If it is possible to confirm this reputation, the company remains number one.

Other Apple stores in Germany promise growth.

Demand for mobile and easy-to-use devices continues to increase

Threats

Competitive pressure

Substitute Products

Low prices offered by competitors.

The monopoly that created Microsoft with their marketing

Forced to develop new products

The company is involved in claims for antitrust violations and patent infringement

Overcoming Threats and Grabbing Opportunities

Do not listen to Critics

It is very common to hear that you need to listen to consumers ...