Apple Company Project

Apple Company Project

Introduction

Apple Inc. is a company, which is formed with the philosophy of continuous innovation. Unlike any other electronic company, Apple has over the years relied on restructuring the entire industry with the introduction of several innovative products (Barker, 2006). Apple has relied on innovation; to set itself apart from any other brand and has managed to form a globally recognized brand. Through this strategy, Apple has been able to achieve unparalleled success in distinct product markets, regardless of the previous growth in the respective market. Innovation has helped Apple to render the rest of the competition and the market dynamics, as a minimal influence on its performance. The case study of Apple has showed that the traditional concept of fierce competition can be avoided, if the company has an outlook to pioneer into innovative ventures. In this paper, I will discuss the impact of Apple's “Blue Ocean Strategy” on the dynamics of the global electronic products' industry and the comparative advantage of this strategy relative to the conventional “Red Ocean Strategy”. Apple's success has been due to its relentless pursuit to pioneer into the new technologies, and the result has been its tangible success in various product markets.

Literature Review

Advancement/Job Opportunities Apple provides advancement opportunities for employees who start as low as conci erge in a re tail store to quickly move up to corporat e positions with in the company. Newly graduated students have a cha nce to work at Apple Inc. through their New Grad. Employm ent Opportunity-No experience needed! Main qualification: “sharp intellect, a top notch educational background, and the energy to move the industry forward. The company must be intelligible about the needs and the dynamics of the business environment. It must know what are the products that the customer's want, and the qualities that they value. After judging the customers' perspective; the company must analyze its own resources and capabilities, then devise an intelligent strategy to deliver the relevant product. The process of innovation is not an enduring phenomenon, where companies can plan for the future and make the necessary adjustments. Innovation is the process of continually re inventing the business entity, through focusing on intelligent decision making process and product innovation. The companies should view change as a normal practice of the business process, and must be willing to implement the allowable changes as per the environmental factors. Hence presence of a charismatic and intelligent leader at the managerial helm of the business entity is essential for the implementation of revolutionary ideals (Asplund, 2008).

Leadership: Steve Jobs the “Catalyst of Innovative Spirit”

The leader should have the entrepreneurial and innovative characteristics and the ability to make precise instant decisions, which will enable the company to pioneer into innovative ventures. Steve Jobs was the catalyst proponent in Apple's innovative orientation. Hence the implementation of change professed by numerous renowned business analysts is an improper suggestion, as it assumes that CEOs like Steve Jobs will be available to manage the process of change and ...