[Writer's Name]

[Supervisor's Name]

[Subject]

[Date]

Analyzing Appeals and Connecting Arguments

Introduction

An effective speaking or writing can be done by analyzing your rhetoric context first and then preparing your message for deliverance. Rhetoric creates a connection between the audience and the writer or speaker to achieve the proper response. Appeals and arguments are the major tools to serve the purpose of connecting with your audience. Appeals are of three different kinds; ethos, pathos and logos. Whereas, arguments can be of formal, operational, causal, evaluative or proposals form.

Author Michael Pollan has been writing books and articles since past twenty five years about places where the nature and culture intersect with each other. This mainly included the food, farms, gardens and different other natural environments. His argumentation mode is of a critical approach with non-fiction elements clearly addressed.

Speaking about Paul Roberts, a resource journalist writes on the interplay of the factors of nature, economics and technology. Roberts' style of arguments in his article is and evaluative and proposal form, analyzing the current situation and providing critiques and suggestions for improvement.

Thesis Statement

Rhetoric, arguments and appeals, used by both authors to connect with their audience in the best workable manner else their literature will lose its actual value and will fail to serve the purpose of transferring the complete message to the audience.

Analyzing Pollan's Appeal

Pollan's argument clearly base on the facts and figures quoted by the leaders also encourages his audience to join in the movement. His key dependant claims highlights the issue of the role agriculture plays in the global warming. Within his essay, health industry of USA is also criticized for being responsible of the health crisis caused because of the way food and agricultural industry are organized in the country.

Ethos is all about the simplicity of the message or content in discussion. This type of appeal demonstrates an author's competency and respect for his audience in providing information in its very general term with the aim to connect his own perspective with the audience's mind set. Within his essay, he raised the issue of food and agriculture industry to be responsible for serious health crisis. He says, 'American diet of highly processed food laced with added fats and sugars is responsible for the epidemic of chronic diseases that threaten to bankrupt the health care system' (par. 15). This reference clearly expresses Pollan's views of health crisis in an appropriate language to maintain the understandability of his literature ...