Transportation is one of the biggest requirements of the world, as people need to move from one place to another, and for that purpose they need a car. Cars are used for the purpose of transportation and are also considered as an important part of the world. There are different companies which are producing different types of cars, and providing people with a variety of cars. With the passage of time, the demand of people is changing and the companies need to focus and understand the shifts in demand and produce accordingly. Only then they can get successful in the automobile industry.
Cars were considered as a necessity in the past, when people required any transport to travel from one place to another. Along with the passage of time, the needs and demands of people have changed. Cars not only fulfill the needs of travelling, today it is also considered as status symbol, fashion icon and part of social life. The number of car production is increasing year by year as the number of car users and buyers are increasing year by year. There are different companies which are designing the models of cars, and people have lots of options while purchasing a car. There are different brands available and people have the opportunity to select the brand that appeals them most (Toyota Company, 2011).
A car has several characteristics which makes it different from other cars. These characteristics include the color, model, and year of release, speed, space, brand, comfort, and many more. The different companies are releasing new models and new cars almost every year, with the increasing demands of the customers. Before purchasing a car, the customers view the different characteristics and then select the best option available for them.
While purchasing a car a customer requires a comfortable ride which can help them in travelling from one place to another, along with good speed. They select cars that match their social status as well as meet their requirements. The companies should always keep a track of the changing demands of people. This can help companies in bringing changes and innovation which can help them in retaining their existing customers and also help them in capturing new market. Toyota is a well-known car manufacturing company and brand which is operating globally. Every second car on the road is Toyota, which shows the success of the growth and how the brand is preferred worldwide.
This research paper will focus on Cars and on a well-known brand Toyota. It will help in analyzing that how Toyota is fulfilling the needs of customers and bringing innovation in the cars produced by them. It will also help in analyzing the production and distribution of Toyota cars all over the world. Toyota is an old brand which is the part of car industry for many years. Their cars are being sold and purchased for several years all over the world.