WHITE CLIFFS HOTEL SURVEY

White Cliffs Hotel Survey



White Cliffs Hotel Survey

Introduction

The hotel White Cliffs, situated in Heighton and Bove on the south coast of England. The place is certainly extraordinary, with not only hotels but the major livings are in underground i.e. dugouts. The hotel is situated coast of France and is considered as the coolest hotels because of its stylish 16th century look. The Bay Restaurant & Bar is at the heart of the hotel and it remains the busiest place as many of the customers visit here for lunch, afternoon tea or dinner.

Unfortunately, the number of customers had fallen to some extent over the last year. In order to find out the reason for this unintentional change in numbers and the marketing strategy, the management decided to get a better view of the type of guest the hotel attracted. They were particularly interested in the age profile of the visitors, the reasons for their visits, and whether they were from within the UK or not. She also wanted to take the chance to get some feedback on the hotel.

For this purpose, a survey was conducted by the management through their customers. Each guest was provided with a questionnaire that they were asked to complete as they checked out of the hotel. Where two or more guests were sharing a room, only one questionnaire was given. A total of 263 guests were invited to complete the questionnaire and 176 completed the questionnaires to a useful standard. A few statistical tools were used to analyze the report and find out the history of the customers analytically and graphically.

Question 1, Reason for the trip

There are various reasons for the trip in the White Cliffs for the customers. Though the majority of the customers i.e. 36.9% customers visit the place with friends and family for enjoyment and relaxation and on the other hand 31.2% customers visit the hotel for the holiday purpose but on the other hand. The people who visit the hotel for the sports purpose are almost 16.5% of the total sample with the other category being the least with only 2.3% customers. Though it can be concluded that the hotel is mostly visited for either holidays or families and friends visit there for entertainment (Table in Appendix).

Question 2, Ratings for the quality of the hotel

The hotel has a good reputation among the customers as almost 76% of the customers marked it a very good place for visit. Another majority of 6% marked it as good place for visit and only 5% of the people suggest the hotel poor or very poor to have a visit. There are few customers say 11% who did not even rate the hotel. Now this could be the confusion that whether the customer is not happy with the hotel's quality or the customer just filled the survey badly. Though, the hotel management will mark it as poor performance (Table in Appendix).

Question 3, Number of night visitors stayed at the hotel

Statistics

Nights ...