VENDETTA

Promotional Campaign for Vendetta



Promotional Campaign for Vendetta

Introduction

The paper aims to provide the promotional campaign for a new car - Vendetta. Various advertising medium will be adopted in order to make the campaign effective. The car will be promoted on a broader scale so that a large number of target markets will be addressed. The new car Vendetta will be seen by a gigantic number of potential customers who want to acquire it at any cost. There is nothing more than advertising campaigns more secure because they are in collaboration with a lot of people involved make only victory and prosperity are at stake.

The main proposals ad should appear almost simultaneously in the Internet, television, press, radio and outdoor advertising in the form of banners, balloons and billboards. Efficiently, effectively and functionally executed advertising campaigns will be successful down the line (Dibb et, al., 2006). Symbolic benefits are secondary associations that consumers make and that are related to Vendetta usage, symbolic appeals also use the individual needs of the consumer, such as social approval, status, prestige, and self-concept of the consumer.

Figure 1: Exhibition Arrangements for Vendetta

Promotional Strategies for Vendetta

The campaign will see events, promotional materials specifically exposed in showrooms in the form of brochures along with stands, posters, stickers, magnetic stands and folders bids. The company will be using roll-ups and banners, which are used during special events. Campaign will be also accompanied by activation shares directed to sellers, implemented as part of the partner program - Profit Formula. The advertising in the press and on the Internet will continue until the end of this year. Through outdoor advertising and digital resources, the company wants to communicate to his audience that the best adventures are the past, present and future and that a car know what time allows. A campaign ...