TRAVEL AND TOURISM

Express Five Travels and Tours

Express Five Travels and Tours

Introduction

Interest tourism is defined as travelling to a place outside the usual residential environment. This involves a stay of at least one night but no more than 1 year, with varying motivations, such as business, pleasure, visits to friends and relatives (VFR), and education. Tourism has long been of interest to geographers, given its spatial, temporal, and activity patterns and given its major economic and environmental impacts, ranging from the local to the global.

Special interest tourism in UK comprises a wide range of experiences built around tourist visits under categories of sport tourism, business tourism, event tourism, study tourism, health and wellness tourism, culture tourism, and adventure tourism (Ibis World, 2012d). Special interest tourism activities are either active or passive in nature, depending upon the involvement of a person in the tourism activities. Express Five Travel always aims to provide hospitality and tourism theoretical knowledge to the citizens. This article explains the diverse concepts related to passive, active, and adventurous holidays with respect to offering tourist visiting UK before during and after the Olympics. This article inter-relates the consumer choice and participation, environmental aspects that may affect the type of holiday, popularity, impacts, and future trends of special interest holidays in UK.

Section A

Business Overview

Express Five Travel Enterprises is a company providing small group adventure holidays throughout the world. Based on the information from Explore, there are over 60% of its customers who are the return customers and this trend seems keeping rising continuously. Express Five Travel Enterprises has been managing small group adventure holidays throughout the world since 1981. Express Five Travel Enterprises business development system includes offering more than 75 tours that are offered for over 12 countries, which makes the group an international adventure holiday and travel planning firm. This paper presents an analysis of adventure holiday with itinerary analysis of the adventure holiday. The report focuses on the adventure holiday trips within the UK. It also include a detailed analysis of competition in the industry, price schedule for the holiday, cost estimates, and analysis of sustainable environment with respect to implication on the business from marketing perspectives (Ibis World, 2012c).

The Express Five Travel Enterprises is heavily involved in international tourism, operating in both the global travel industry. The company is involved in accommodation through Carlson Hotels Worldwide, and operates five brands, including Regent, Radisson Hotels and Resorts, Park Plaza, Country Inns and Suites, and Park Inns. This is done by forming an alliance with the company. In the travel industry, Express Five Travel Enterprises operates travel agencies across 150 countries through its alliance group with international travel and tour operators, and has about 186 locations in the United Kingdom alone. The travel and tourism division accounts for most of the company's revenue. Express Five Travel Enterprises is following a strategy of boosting its presence and sales performance, especially internationally. It has formed a number of strategic alliances and has acquired existing online travel booking websites and travel software ...