The Self-Marketing Plan

The Self-Marketing Plan

Introduction

The image that portrays your expertise in a specific field is a career brand (Mentzer, 2007). It creates an attraction for the ideal employer towards you; it signifies how you can be profitable for a specific business (Kirkland, 2010).Ways of promoting your career brand in an effective way and how to differentiate you in comparison to the workforce engaged in a competition. Above mentioned are all the essential elements of a career band in context with the self-marketing (Ciletti, 2011).The three most important things an individual should understand necessary for self-marketing; these are your target market, your approach to that market, reasons behind your selected target market (Foglio, 2007).The goals of self-marketing include direction for eliminating error and time that results save in money and time, identification of one's transferrable skills, carrying out the marketing of that specific skills, one's defined network with key industry players and clearing of setback that could offend one's career (Hisrich, 2000). The self-marketing also entitles of an individual's goals, successes, core values and offerings that gathers and creates the mission statement of the individual.

Discussion

Resume

According to self-marketing, an individual resume must be very creative. It should be a knock-out marketing piece that outlines the individual's strength and making it unique (Rosenberg, 2008). The resume must be inclusive of data, like, definition of target job and company, small brief of contact information, an executive summary about you, the past relevant positions, accomplishments in education, personal touch of interests and skills (Adams Media Corporation, 1996).The presentation of the resume should sound attractive to the employer. Angela Anderson

3016 Gull Lake PI, El Paso, TX 79936 | angela.anderson4@us.army.mil | phone: 915-256-5820

Executive Summary

Retired Master Sergeant (E8) from the U.S Army with over 34 years logistics experience, Property Book Team Chief with 4 years of professional experience, strong project leadership skills, and geographic experience of 5 countries. Logistics Management Specialist with 9 years of professional experience, now seeking a logistics management position in a reputable organization serving a culturally diverse audience.

Professional Experience

Man Tech International Corporation | Defense Systems GroupAug 2007 - March 2010

Property Book Team Chief: Managed a property book valued at $305,212,323.12. Oversee the productivity of 100 personnel ensuring all suspense's are met, out shipped 2500 items to various Reset Programs successfully. Supervised the induction of 2/43 Air Defense Artillery Battalion along with 70th Engineer Battalion equipment valued at $177,343,668.21 into Left Behind Equipment (LBE). Executed a successful equipment hand-off to 4/1 Cavalry valued at $10,000.000.00.

L3 Communications Nov 1999 -Aug 2007

Logistics Management Specialist: Served as logistics management specialist for Field Logistics Readiness Center (FLRC). Responsible for directing, developing, and implementing logistic operations and policies, provided logistical support to CECOM Generator RESET Program and TACOM 5 ton RESET Program utilizing Wildcat Maintenance Management System (WMMS), served as technical advisor to the FLRC Project Manager. Evaluated work accomplished

Against established goals and objectives set forth by FLRC project officer. Reviewed and researched and analyzed technical data to support various projects.

Special Experience:

Served as Brigade Property Book ...