The Role of Social Media in Business Communication

ii Preface

I have written this Research paper concerning the usage of Social Media as an useful means of communication in the Business these days in order to have a competitive advantage over the competitors. Innovative ways such as Social Media are being considered and adopted nowadays to enhance the efficient levels of communication to promote satisfaction within an organisation, as this is a highly cost effective yet time saving mode of communing. iii Acknowledgement

iv Executive Summary

A social media is the technological medium that connects the two or more people together and shares the ideas, experiences, and knowledge. The social media is bringing transformations in the organizations as well as in the government. The social medial acts as a catalyst in bringing transformations and change in the culture of the organizations and processes of the government. It has increased the importance of mankind in the eyes of organizations and government. The social media promotes diversity, cooperation, and mitigation. The new media or the social media as we say brings a new world of communication in the history of human life. The change which occurs through the invention of the blogs, pictures, twits, comments, webinars, and podcasts etc is impeccable.

Table of Contents

ii Preface2

iii Acknowledgement3

iv Executive Summary4

1 Introduction6

1.1 Purpose6

1.2 Scope6

1.3 Method6

2 Analysis6

2.1 Evolution of the Social Media6

2.2 Social media and social learning7

2.3 Role of social media in organizational transformation7

2.4 Change in Communication through new media8

2.5 Principles of Interpersonal Communication9

2.6 Understanding Self Concept to Apprehend Communication10

2.7 Emotions and Interpersonal Communication11

2.8 Inter personal Communication in Workplace12

3 Conclusion12

4 Reccomendations13

References14

The Role of Social Media in Business Communication

1 Introduction

1.1 Purpose

The purpose of this research is to portray the key role of the Social Media in the communication of the Business these days, and they way this very form of communication promotes mitigation, cooperation, and diversity.

1.2 Scope

This research will analyse the significance of Social Media, which can benefit the phenomenon of communication within the organisation.

1.3 Method

The method used in completing this study is secondary sources such as information available in books and other froms of existing texts.

2 Analysis

2.1 Evolution of the Social Media

Social network analysis is focused on uncovering the patterning of people's interaction. Network analysis is based on the intuitive notion that these patterns are important features of the lives of the individuals who display them. Network analysts believe that how an individual lives depends in large part on how that individual is tied into the larger web of social connections. Many believe, moreover, that the success or failure of societies and organizations often depends on the patterning of their internal structure. (Knoke et,al. 2008)

2.2 Social media and social learning

People converse by using the web technology and other people participates in the conversation and people make a sense out of it. This participation transforms into the social learning. The most common forms of social media are blogs, forums, wikis, social websites, podcasts, etc. (Bingham & Conner, 2010)

2.3 Role of social media in organizational transformation

The social media is ...