The organizational goal and analytical approach



The organizational goal and analytical approach

Introduction

Goals of general electric

An American multinational company General Electric was incorporated on 1890 by JP Morgan. Since its incorporation until today, the company has achieved tremendous success and growth not only in American economy but also in global scale. Analyst of American economy has described that by the end of year 2011 General electric overall rank was 6th among all the multinational companies of America. Further company since its inauguration has won several awards mainly because of quality services in the generation, marketing of electricity in the country (Kerz & Landauer, 2004).

General electric have achieve this success because of the accomplishment of his unique mission and vision statement that were drafted for accomplishment of desired goals. One of the most important goals of the company is to sustain excellence in business performance by promoting strong culture within and outside the organization. With help of this goal, company has effectively managed his business operations in these economic turmoil situations, and has strengthened the trust of customers and equity position.

Analytical approach used for analyzing the company

To analyze the performance and accomplishment of the company SWOT analysis approach has been selected. The prime reason of selecting this approach was that it allows comprehensive analysing of company strength, weaknesses, opportunities and threats and macro level. Further, this approach also allows company a prolific chance of improving its performance against its competitors, turning its weaknesses into strengths, and eliminating the possible threats

Research and analysis of general electric using SWOT approach

General Electric since its incorporation has been recognized as one of the largest organization that has its roots several leading business of USA. For instance, the company is being recognized as a leader in business of energy infrastructure as has played a progressive part in ...