The New Market Opportunity

Summary

In 1994, with the growth in automobile industry around the world, China invited major leading car manufacturers from all over the world to propose them with car automobile manufacturing plans. With population of about 1.2 billion Chinese government can see the demand for automobiles in its country. So companies like Ford, Toyota, General Motors and manufacturers from many other countries found a golden opportunity in china. Low labor prices were another cause of this attraction for the leading manufacturers. The aim of the government is not just to manufacture cars for China only but also to export ...