THE MARKETING MYTHS AND BUYERS' WORRY OF MARKETING

The Marketing Myths and Consumers' Fear of Marketing

The Marketing Myths and Consumers' Fear of Marketing

Chapter 1: Introduction

In a joke my grandmother admired to replicate, a woman strolls into temple during a funeral service. Hearing the phrases about the sickness of a loved one, she begins to call out, “Give him some chicken soup.” The rabbi halts and calmly states, “I'm regretful madam, but it's too late. It wouldn't help.” She answers, “It wouldn't hurt.” When shown demonstrations of marketing efforts of questionable consumer impact, some scholars in my categories speculate that they might generate sales. (Carlson 2008 p.100)

When inquired how or why they believe it could occur, somebody often states that it would not hurt. Maybe not, but that was not the question. Trying certain thing that would not hurt (other than lost investment dollars) is not the identical as understanding that it will likely develop a sales impact, and yet the previous is the unspoken rationale behind numerous marketing efforts. And consumers, in turn, easily suppose that because marketing people are seeking to control them that they are being manipulated. (Hall 2007 p.27)

Background

Many people powerfully accept as factual that advertising messages own massive power over their lives. At foremost research universities, school with personal expertise far took from the study of consumer psychology construct categories round well liked publications that claim marketing's proficiency to command consumers. Even some persons who realise that marketing should deal with audience predispositions accept as factual that all-knowing marketing managers understand just what buttons to impel to get consumers to buy products. (Reijmersdal 2007 p.403)

Problem statement

The consumer has a very set and stable mind towards the product he/she uses and that is the reason it's almost impossible to change his perception. The consumer is very reluctant in trying new products and has a certain fear towards marketers and marketing. (Preston 2009 p.170)

The problem statement for this paper will be to look into different marketing tactics and myths that the consumer fear off. The study will look into the factors involved in such cases and willl try to reduce these perceptions of consumer.

Purpose

The purpose of the study will be to clearly understand the concept of consumer fear towards different marketing tactics and how consumers respond towards them. The study will discuss different marketing myths. Persuasion power is not in the best interest of marketing professionals the paper will be discussing the persuasion power.

Rationale of the study

News information of any invasive marketing activity includes a direct declaration, or at least an intrinsic supposition, that business managers do it because they know it “works.” And since consumers know that marketing desires to sway their decisions, they fear that they are being influenced tactically.

Aims and objectives

The study will aim in finding out the different marketing myths created by the marketers. How they aim to persuade the consumers? And why people show signs of fear towards the marketing people and their activities?

Significance of the study

Many public debates put marketing people in ...