The Digital Pen

A stage of New Product Development Process:

Concept Generation

Product: The Digital Pen

Abstract

The concept generation is about getting ideas beginning with brainstorming and ideation. The approach of concept generation was originated by Alex Osborn's Applied Imagination about half a century ago. Alex Osborn's Applied Imagination launched the study of creativity in terms of business development. The premises are clear enough. Solutions, ideas and facts are three important things in concept generation. All three of them deserve extensive quality time. To find ideas, it is essential to move from facts to solutions regardless of exploration and play. Idea finding appears to be a usual thing, but in concept generation, exploration of possibilities must be lined up with the idea finding. This paper discovers the idea of digital pen with innovative technology with the help of concept generation activity. Various concepts of the digital pen without specialty paper are used to evaluate and show the rationale for concept generation stage of new product development process.

The Digital Pen

Introduction

A pen which is used for drawing or writing is the device used by applying ink onto a paper or any type of surface. In the ancient times, dip pens, reed pens and quill pens with their Nibs dipped in ink were used (Gostony & Schneider, 1998, pp.14). The ruling pens helps to make concise adjustments with respect to width and line and still have some new specialized uses. In comparison to ruling pens, the most commonly used pens are the technical pens like Rapidograph. Rollerball, ballpoints, ceramic tip felt and fountain are also types of modern pens (D'AMIA & DRAGONI, 1998, pp.12). A pen is an essential tool in the life of everyone including students, teachers, working people, etc. One of the main issues which used to incur in usage of ordinary pen was the ink refilling, lasting of the written data and the scenario of written data stored on papers getting lost. With respect to such issues of a normal pen, the genius brains of the IT world came up with the idea of a digital pen. The computer pen or digital pen is a modern invention in terms of computer technology (Reed & Berque, 2010, pp.31-38). The digital pen writes on paper and converts the written data into digital media.

In this paper, the concept of digital pen without particular paper is going to be evaluated and executed in terms of Concept Generation stage of new product development process. A product concept is the process of understanding the underlying forces of the product to make the best qualities of the product to appear in the front. It has been observed that the marketers have had to invest a lot of time and research in finding their target audience of the product (Ulrich & Eppinger, 2003, pp.98). The product concept has made the life of marketers easier, now they just have to visualize the product concept before marketing their product to their targeted audience. The process of concept generation is one of the phases of the ...