Taglines for Victorinox

Name of Institution]Victorinox - Swiss Army Knives and much more

Victorinox Swiss Army knives are an icon of quality and now almost, synonymous with Switzerland. The product was founded by Karl Elsener in 1884 when he opened a cutler's factory to supply Army Knives to the Swiss Army.

In the ensuing years, the product evolved, so did technology and its customer base. Today, the Victorinox brand is symbolized with adventure, risk taking and success. The main brand has grown to include a host of other product lines like luggage, household cutlery, fragrances, watches and fashion products (www.victorinox.com, 2012).

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