STRATEGY

Blue Ocean vs. Five Forces

Blue Ocean vs. Five Forces

Introduction

Blue Ocean strategy is focused on the notion of developing an unchallenged market, rather than competing with the current market. The five forces analysis is a methodology for industry study and formulating business strategy. This paper analyses the discussion about the blue ocean strategy in comparison with the five forces. The authors are of the view that blue ocean strategy aims to change strategic management centrally by swapping competitive advantage with value proposition as the main objective. The firms create consumer demand which increase profits in the industry (Burke et.al, 2010, pp.28-29).

Discussion

In order ...