STRATEGIC PLANNING AND STRATEGIC OPTIONS

Effectiveness of strategic planning and strategic options to gain competitive advantage and sustainability in the market

Effectiveness of strategic planning and strategic options to gain competitive advantage and sustainability in the market

Introduction

When it comes to talking about the tourism system, there is nothing more important and essential as the destination. It is an element which defines the system of recreation and travel within several means assuring that there is motivation for visitation, delivering all the experiences which one has to go through within the environment and endurance of such experiences within a small fraction of time. Therefore, the increased development of requirement of tourism, in combination with the changing client basis as tourism customers has significantly impacted on the destination management and outcome implications; meaning that the destinations are under complete advancements to be both competitive and sustainable (Baker, 2008, 32).

For this concept to be understood there is a severe need of effective business development theories to be identified to identify the strategic options available for Paci?c Asia Travel Association since it is a profitable and potential sector of the industry that is taking care of all the proper applications of consumer values and several other things which are to be necessarily negotiated and programmed along the way. In order to make sure that the industry survives within a consistent amount of time of success and achievements, there is a significant need of accomplishing these strategic business development theories because they are necessarily acquired to change the perspective of how one performs the business acknowledgements and accommodates the needs.

Literature review

For Pacific Asia Travel Association to have a long term planning horizon, the adoption of a strategic approach to all of the markets must be envisioned and thought over. The strategic business development to identify options available for Pacific Asia Travel Association are the sequence of choices that are developed along the way in order to deploy possible resources committed to a particular destination to a course of action which is crucial for the future and tasks that are to be performed in the years to come. It will exhibit a plan which is deliberate, inventive and unique in its own terms for the essential recognition of higher order planning and coordination in the future; all of this is carried out through a procedure of goal setting and beginning to think about the actual outcomes which will be derived in that manner. The strategic business development for the Pacific Asia Travel Association not only causes the generalization of ownership and directional formalities but also the coherence and system which is required in the first place for joint initiatives to progress (Gale, 2006, 15).

The demands of commercial and public segments of the business system are also provided for the identifications of responsibilities and role among different functional regards. A life cycle of strategic planning in the form of a framework tends to identify the most probable outcome in the evolution and initial to final management of ...