Starbuck's Structure

Abstract

This research paper talks about the Company 'Starbucks' that is currently ranked third in the list of brands and is in the top ten most famous companies in the world. The purpose of the founders of this company was to accustom Americans to a good coffee. The values of the company are to continuously develop enthusiasm and customer satisfaction and contribute positively to our society and care for environment.

Table of Contents

Abstract2

Introduction4

Discussion4

Background4

The Company Structural Policy5

Job Description and Specification5

Form of Departmentalization6

Organizational Configuration of Starbucks6

Crisis Management Strategies6

Conclusion7

References8

Starbuck's Structure

Introduction

It sounds a bit strange today, but in the mid-twentieth century, although the U.S. and were leading for the consumption of the product, the sales structure prevailed instant coffee. The purpose of a coffee drink manufacturers was to survive the competition, and thus to reduce the price of the product, even at the cost of quality. In addition, the average American drank 3-4 cups of coffee, almost without regard to its quality.



Discussion

Background

The founders of Starbucks were in love with real coffee enthusiasts have decided to occupy the market niche selling organic coffee, which at that time was empty. Indeed, after the peak of the 60s top coffee consumption to decline sharply, the U.S. has no desire to drink coffee of such poor quality that a beverage bottle can be easily read a newspaper, and since the other Americans did not know coffee, you do not want to drink it all.

Starbucks had to make every effort to break down stereotypes about the representation of compatriots beverage stores have served as venues where sales consultants are not only selling freshly ground coffee roasting your own perfect grades, but also conducted master classes for rare customers for the preparation of the drink. In order to achieve the company's mission - to teach Americans to drink good coffee - ...