SPUKL CASE STUDY

SPUKL Case Study

SPUKL Case Study

Introduction

SleepPhones are the first sleep headphones. SleepPhones have thin speakers inside a super soft headband; SleepPhones help you fall asleep in bed. SleepPhones are the solution to reduce noise from snoring and neighbours, relieve anxiety, and deepen your sleep. Regular headphones and ear buds are simply not comfortable to wear all night long. SleepPhones don't fall off and are the most comfortable headphones for sleeping.

SWOT Analysis

Internal Assessment- Strengths

The Creative SPUKL has many things that other HDD mp3 players do not have, and also have many functions which excel the competitors that also have them. This hard-drive based mp3 player's casing is made up of plastic and also a metal backing which gives a strong and safe feeling for the user. The size of the player fits right into the hand and is ideal for portable use.

One thing that the SPUKL has is the touch pad. The touch pad is heat-sensitive and will only function to something like a finger so it does not scroll by itself or accidentally change the song while it's in your pocket. There are a few ways you can use this touch pad: the middle area of the vertical strip is used for normal scrolling to look for songs that are around in that area, and the top and bottom parts are used for extreme fast scrolling to look for an artist down the “Z” category or high up in the “A” category. This is much easier than other players to find songs as u do not have to move your finger again and again to look for the song you want, as you just place your finger on the pad and it automatically scrolls depending on where your finger is (Weihrich, 1982).

Battery-life is important to any portable device and the Creative SPUKL shines in this area. With up to 24 hours of battery life, no other player in the market can stand up to it. This feature of long battery-life is ideal for those who want to listen to their music or carry files around while travelling.

A music player has to have good sound quality, especially for those who listen to their music with good headphones/amplifiers. Creative players have a reputation of having better sound quality than the biggest competitor in the market: Apple's IPod. It seems that Creative's players have a wider range in frequency, ranging from 20Hz - 20kHz, with deeper bass and much more clarity in highs. The clarity and detail in the player would be essential for audiophiles who need good audio even while walking down the road. This also ties into the advantage of having up to 97 dB Signal-to-noise ratio, and 0.1% Harmonic Distortion Output- as good as many high-end hi-fi systems. One obvious point that the SPUKL overrides some of its competitors is that it has a custom 4-band equalizer to control how your music sounds, and this is important because everyone perceives the sound differently, and this equalizer lets each person tweak ...