Social Media and Law

Social Media and Law

Introduction

Social media is one of the fastest growing and rapidly spreading networks in current times, and it is now being used by all the major business managers in order to promote and encourage businesses, thus causing improvement in the output produced by the organization. Facebook is one of the most common and widely spread social media networks, which is utilized by most of the marketing organizations these days. The following paragraphs highlight and focus on all the essential legal components of social media marketing, which should be considered by the marketing managers:

Discussion

Four components of legally astute social media marketing manager

Trademark and copyright protection

While using social media as a marketing tool, the legally astute marketing managers would ensure that the trademark and copyrights protections are in place. This would not only ensure proper promotion of the product but would also allow protection against all the adverse effects, which might arise at any point in time.

Compliance with the terms and conditions of social media outlet

The marketing manager must make sure that all the terms and conditions of the social media outlet are complied with and there are no chances of entering any legal complication or issue at any time (Delta and Matsuura, 2008). It should be noted that the non compliance with the terms and conditions serve as an invitation to the legal complications.

Screening of Social Media Content

If the marketing manager is inviting content from the public, he must ensure proper screening of the content so that no unacceptable or explicit content is posted, so that no legal case can be filed against the organization.

Contests and other promotional programs

The marketing manager might also make use of the promotional programs and contests to ensure proper promotion of the product; however it must be ensured that they are ...