SOCIAL MEDIA

Social Media Influences on International Marketing

Social Media Influences on International Marketing

Introduction

Social networks are ideal platforms for brands to identify patterns and trends that enable them to tailor their marketing campaigns to the expectations that users have of them. However, although the effectiveness of social networks in relation to sales figures, has been demonstrated, not all brands can use the same strategies as the value of the brand, is essential for the implementation of a marketing campaign effective. Not all consumers are equal and the wide variety of channels for the increase of online shopping identifies habits, and preferences, so that implemented marketing strategies go directly to the focus of interest of users. Identifying further needs that allow brands to analyze the effectiveness of your marketing strategy in social media is also necessary.

Discussion

For instance, the automotive industry in the U.S is a clear example of the differences between brands. While the sector, of activity is the same, the U.S. has conducted an ongoing expansion plan online sales and at the present time, manufacturers, and distributors, study a wide range of options in the digital environment, aimed to identify strategies marketing that most influence the purchasing decisions of customers. There is no doubt that today the analysis of the trends identified by the user involvement is a variable of great value to brands and the empirical testing of the effectiveness of various marketing strategies and has shown that some brands have campaigns more effective (Krishnamurthi, Lakshman & S.P. Raj,1988, pp. 1, 1-20).

During the month of October, a study carried out by which, more than 65,000 consumer campaigns highlighted Audi, Saab, and Infiniti, as the most effective and popular that they have made in social networks, while established brands as Buick, Lincoln and Cadillac, have strategies less effective and less able to capture. One of the latest research on the influence of marketing strategies on social networks implemented by the marks reported that, overall, 21% of customers who purchased a new vehicle were in one way or another, led by the brand value and marketing strategies in social networks. The study also highlighted the importance of active participation of the mark in identifying the needs and interests of users.

While Ford's strategy took into account comments and suggestions from users gaining the confidence of potential customers, Toyota was able to influence potential buyers thanks to its strategy of coupons. Ford deserves some mention. The brand is well aware of the different results that can be obtained depending on the strategies implemented in social media.

Although, the company has allocated a large sum of money to their campaigns on social networks to increase sales figures, especially the Fiesta, the Vice President of the company has reported currently working in the launch of a campaign allowing users to access and drive luxury cars - such as the Lincoln-which no doubt will be a great challenge for the brand and that while marketing strategies including social media have been very effective and have broken large myths associated with ...