SALE OF LOW-END WINES TO POOR AREAS

Sale of low-end wines to poor areas

Sale of low-end wines to poor areas

No one only really knows whether humans ingeniously invented or stumbled upon fermented grapes that had turned into a delicious and intoxicating drink. Anthropologists have, however, unearthed evidence that people have been imbibing wine since at least 4000 B.C., and maybe as far back as 6000 B.C., and maybe even further back than that. Today, wine consumption has become a societal norm and there is virtually no celebration that goes without it. However, with the positive trend in consumption and sale of wines, issues of unethical production and consumption of substandard, cheap and low-end wines have taken place in the literature of ethics. This paper addresses the issue of low-end wine production and consumption as they relate to poor areas. The related ethical and moral dilemmas have been dealt with the research problem. The paper attempts to relate the ethical approaches such as the utilitarian approach, the rights approach, the fairness or justice approach, the common good approach, and the virtue approach in addressing the research issue. The historical and socio cultural perspectives are also dealt with in keeping in view the analytical implications for ethics.

Introduction

Wine cellars or producers must also hold ethical responsibility for the part of their low-end wine production. They should disclose as much information as possible about what ingredients are included in their brands. It is expressed through their respect for the consumer, for their readers, for lovers, for young as for older people, knowing well that by the learning of wines, the information takes time, money, patience, passion, interest. This ethic is also expressed by defending the winemakers passionate and exciting. We understand that there are now two worlds of wine, two options: one where ethics premium, the other purely commercial. On the one hand, then, there are merchants or opportunists who make wines substandard or low-end wines taking consumers for fools (Druitt 1865).  They choose between having to praise the wines "doped" and of loving the real wine, just those in which we find both the strength of the soil.

The Symbolic Meaning of the Beverage

For many people, wine has never been a beverage. If you are thirsty, there is water. Wine is indeed a full-fledged art. No one can appreciate a Picasso or a Van Gogh, jazz or opera, a sculpture, or a culture different from his own without having a little knowledge. We can love each other if one understands the why of things and the human passion. Wine is now a fundamental element of food and drinks as well as a symbol for celebration. However, the acceptability of wine for a particular use is based on regional patterns, people, mood and religious norms (White et al 2006).  The taste of wine is primarily cultural; it's a question of collective memory with a history, a tradition that can never offer a wine made in U.S and abroad.

Need for Low-end Wines

What differentiates a true wine from that with low end ...