Role of the Internet in International Marketing

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Table of Contents

Introduction1

Research Question1

Relation to previous research2

Proposed methods3

Justification for the proposed method5

Relation to previous research5

Learning from interviews6

Reflections6

Potential practical and empirical obstacles7

Conceptual and theoretical problems and difficulties8

Time Table8

Conclusion10

References12

Bibliography14

Introduction

The internet is increasingly becoming a powerful medium for global marketing and global communication throughout the world (Bell, Deans, bbotson, Sinkovics, 2001, p. 69). The internet network is broader nowadays as the processes of doing business have changed and the medium of communication has also become strong. This study will provide about the prevailing global reach of the internet and how it has altered the international trade landscape. Internet has a huge influence on international marketing. This concept is known as internationalization. Internet is considered as a medium through which new markets opportunities can be captured (Eisenhardt, 1989, p. 532). This study will also provide the significance of the role of internet in international marketing. The study will be helpful in providing meeting the challenges which are faced while marketing through internet and how these challenges can be resolved.

Research Question

The growing importance of the internet has led to many changes, which are different, from traditional marketing, which help in, adjusting the business environment. Marketing activities online have changed to a large extent with the growing significance of internet usage and promoting the products online by advertising and web marketing. This leads to determine it through the following research question:

What is the impact of the Internet on international marketing activities?

Since, the internet has influenced the process of international marketing thus it has become important for both personal and professional life. There are many challenges faced by online marketing, which need to be, sort out. Internet has led to increase and expand the marketing of any product. This leads to the following research question:

How influential is the Internet for international market growth of firms?

Relation to previous research

The research is based on determining the role internet plays in international business. Many business scholars have written in this context. A literature search conducted through EBSCO/Business Source Premier determines the use of internet for internationalization numerous studies has been found.

According to study by Berry and Brock about the internet and international marketing discusses the role of internet in international marketing and the process which is followed in small firms. The company, which wants to, develop its overseas market must use an internationalization strategy adapted to the situation of the country referred. It provides information in recognition to several small firms and explores the success these firms when internalization is concerned.

In the study, Neil and Chadwick the writers discussed the internet retailing on internationalization and marketing. Internet users who are given the information and publicity in their native language opportunities to purchase products from your company will triple. The study also identifies the pros and cons of internet as a marketing tool and its impact on professionals and international marketers. Multilingual advertising helps to attract potential buyers and customers in the markets of his interest in the major ...