Research proposal for analyzing Chinese fast food restaurants in UK

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ACKNOWLEDGEMENT

I would like to take this chance for thanking my research facilitator, friends and family for the support they provided me and their belief in me, as well as the guidance that they provided me, without which I would have never been able to do this research. I am also thankful to the restaurants and their management, who ensured me to help throughout my research.

DECLARATION

I, (Your name), would like to declare that all contents included in this proposal stand for my individual work, and this proposal has not been submitted for any examination at academic as well as professional level, previously. It is also representing my very own views and not essentially those that are associated with university.

Signed __________________ Date _________________

Title

Research proposal for analyzing Chinese fast food restaurants in UK, specifically Middlesbrough

Research aims and objectives

The main aims and objectives of this study will be:

To identify the markets and their prime objectives for running successful Chinese cuisines in Middlesbrough.

Will talk to their management and staff regarding their job and preferences.

Will create a proper research plan for the restaurants and will analyze the demand and likeness of Chinese fast food in UK.

Research Questions

How much is the demand of Chinese fast food throughout UK?

What are the best Chinese restaurants in Middlesbrough?

At what level, the restaurants are working for the satisfaction of their customers?

What are the views of customers regarding the Chinese fast food and why they like it?

Rationale

The size of the Chinese food market in the United Kingdom in 2005 to 632 million pounds, an increase of 20 percent in real terms than in 2000. The microwave Chinese food is a major component of the British Chinese food market, accounting for almost 50% of the market. Two-thirds of frozen food, this market segment sales increased by 26 percent since 2002. Cooking spices accounted for 8 percent of the Chinese food market in 2005, down 23% from 2000. Cooking with spices was increased by 17 percent, accounting for 45% of the sale of spices.

British Chinese food market supply chain is very complex. Frozen microwave Chinese food is the leading supermarket brands. Tesco (Tesco) supermarket is the market leader, accounting for 28% of the total market sales in 2004, followed by Marks & Spencer, accounting for 21% market share. Asda (Asda) the market share of the fastest growth since 2002 has increased by nearly 50%. In the freezer microwave Chinese food market, the supermarket brands and brand-name products to keep pace. Oriental, Express, Frozen Foods, the largest market share of 25%. Sharwood's share has grown rapidly, but is still relatively small. The multinational food company's sales decline, because people tend to buy more professional products. The supermarket is a major sales channel of the microwave lunch, accounting for 91% of sales, increased by 9% since 2000. Convenience stores and independent retailers, market share continued to decline.

Chinese food is very popular in the UK, 49% of respondents said they regularly eat ...