RESEARCH PROPOSAL

Research Proposal

Name of Writer

Name of Institution



Table of Contents

Executive Summary3

Background Research3

Research Questions4

Research Design4

Conclusion4

Timescale5

References6



Research Proposal

Executive Summary

The paper attempts to talk about the distinctive edge that apple is experiencing in its sales in the UK. Being one of the most important variable for evaluating the performance of a company, Apple's sales from all of its product including iPods, iPads, iPhones, and Mac computers altogether within UK is taken into account. Moreover, the paper also attempts to shed some light on the death of Steve Jobs and what the future implications of his death are on Apple.

Background Research

Apple organization started in 1976 as a computer organization. In the last several years, however, Apple organization has extended into a very complex organization that focuses on much more than just computer systems. In 2001, Apple organization smashed the buffer with the iPod, gradually becoming the major market innovator in music gamers. As well, Apple organization signed up with the phone market in 2007 with the iPhone, which has also been widely successful (Ashcroft, 2012).

Apple is a customer products organization, and therefore assessing its value needs knowing its products and customers. This can be very difficult because Apple organization plays with many different companies throughout the different sectors it participates. Apple: "For reasons different from its viewpoint of complete visual design to its unique promotional initiatives, Apple organization has established a exclusive popularity in the technology market." One of the most exclusive things about Apple organization is that it has a very strong usage. This is very important in knowing Apple (Ashcroft, 2012)!

The company posted record monthly revenue of $46.33 million and record monthly net profit of $13.06 million. The results compare to revenue of $26.74 million and net monthly profit of $6 million in the past quarter (Arthur, 2011).

The company marketed 37 million iPhones ...