Reflective Essay

Reflective essay

The selection of research methodology definitely depends upon the research proposition and objective of the research paper. If the researcher is trying to check which group of individuals like his creativity or if one wants to check which form of media advertising is affective among people then quantitative research method will be appropriate to use.

But if one wants to have a more in depth information on some specific topic and wants to gather detailed information from the target audience or from professionals about the subject matter in consideration then qualitative approach should be chosen.

Here I will ...