QUICK RESPONSE

The impact Quick Response (QR) has on consumer impulsive behavior

Table of Contents

Introduction2

Discussion and Analysis3

History of Impulsive Buying:4

Impulsive Buying in Present Era:8

Buying impulsiveness and other research priorities:9

M-Shopping and Buying Impulsiveness:11

Conclusion12

References14

Appendix17

The impact Quick Response (QR) has on consumer impulsive behavior

Introduction

Impulsive behavior has attracted the interests of philosophers, theologians, economists, psychologists, medical researchers and criminologists for many years. Marketing researchers have also demonstrated an enduring interest in impulsive consumer behavior, a focus which dates back at least to DuPont's 'Consumer Buying Habit Studies' of 1945. Today, the Point-of- purchase Advertising Institute fields an extensive annual survey that classifies grocery store products according to the degree to which their purchase is impulsive or planned. And many marketing managers design strategies and allocate resources to encourage impulsive buying of their products and brands.

Arguably, the world has never been more congenial to impulsive consumption than it is today in mature and developing economies. Twenty-four- hour retailing, telemarketing, direct mail, ATMs, credit cards, sophisticated retail merchandising, scientifically designed store layouts and managed environmental atmospherics provide an infrastructure that motivates and facilitates unprecedented levels of impulsive purchase behavior. Despite the marketplace significance of impulse buying, and consumer researchers' enduring interest in it, published findings have not yet resolved several persistent puzzles. The most basic of these centers around the very nature and definition of impulse buying. According to various researchs, 77% of people who have some kind of tablet use it daily and it is not surprising then that the traffic of online shopping, a total of 20% comes from the owners of tablets. Moreover, 60% of them have ever bought something through their mobile devices. This paper addresses this and other key questions relating to the impact Quick Response (QR) has on consumer impulsive behavior.

Discussion and Analysis

Under the purchase behavior (including consumer behavior) refers to the behavior of the purchaser in relation to the sale of goods. The behavior of the sale of goods, from the planning to purchase the purchase transaction(s), completed the purchase, the contract has always character, to aftermarket behaviors is highly variable. The buying behavior among traders that perhaps with the solicitation of offers and / or protracted negotiations, possibly in purchasing bodies is connected differs sometimes significantly from the buying behavior of non-traders, be they government agencies, often on the basis of tenders , or decide whether they are consumers with very different patterns of behavior. More generally, however, one can characterize the notion of consumer behavior so as to encompass all the individual actions that can be associated with the purchase or consumption of economic goods observed.

We distinguish four types of traditional consumer behavior:

Extensive buying behavior:

Real purchasing decisions, cognitive participation and information needs are great, and the decision-making takes a long time, which usually means high-quality, durable goods

Habitual buying behavior:

Habitual behavior, the search for alternatives is omitted, is not responding to stimuli, virtually, it is primarily for consumer goods

Limited purchasing behavior:

A limited selection of products, without favoritism, but these alternatives are compared consciously

Impulsive buying behavior:

Spontaneous affective reactions to the Point of ...