In a dynamic and fast-changing world, there is a great need for timely and accurate business information for corporate planners. In the past, it generally has been undervalued, underestimated, and underused. But after personnel, it is a manager's most important resource.
A major problem facing today's corporate planners is the volume of information crossing their desks. It is so voluminous as to be almost unmanageable, yet good corporate planning of operations through effective decision making must be based on a steady flow of quality, up-to-date information. As John Naisbitt pointed out on the first page of his best-seller ...