ORGANIZATIONAL CULTURE

Organizational Culture of Apple



Organizational Culture of Apple

Background of the Company

Apple has focused most of resources to support large commercial and institutional organizations segment to sustain its growth by delivering superior services over competitors. In fact, Apple sells more computer systems to business organizations than any other company in the world. To adapt market change, Apple extents product categories to consumer electronics for better growth opportunities. Apple achieved high record revenue and growing figures in all types of customers, products and services in APJ & EMEA area. The company continues to grow faster than industry in all categories. New manufactory plants and sales offices are continually introduced to regions in order to save time and cost. The direct relationship model provides the powerful differentiator for the company to deliver satisfaction to customers of all sizes and types. These examples show success of Apple's customer-focused direct model that can be applied to all regions. It provides competitive advantage and opportunity for company's growth (O'Grady 2008, pp. 34-56).

The organization has a headquarter in Cupertino, California. Thanks to innovative technology and aesthetic design, Apple Inc. managed to establish a unique reputation comparable to that of a cult, in the consumer electronics industry. In May 2011, a trademark of Apple is the most expensive brand in the world (estimated at $153.3 billion) in the ranking of international research agency Millward Brown. Moreover, in early August 2011, Apple was the most expensive company in the world by market capitalization, which on August 10 was $ 338.8 billion.

Introduction

The report focuses on the analysis of Apple Inc. culture through its practices in the internal environment and Hofstede's five dimensions of culture. Apple is an American corporation. It is one of the pioneers in the field of personal computers and the modern multi-tasking operating system with a graphical interface. Apple Inc. is a computer manufacturing company that is working globally. Apple grew very fast in a little time due to its strong culture, hierarchy; policies and innovation which truly made the company achieve prosperity. The organizational structure of the company focuses to be more competitive in a critical juncture, in the company's history. The organizational culture of Apple is unique with the drive to outperform and succeed with the high involvement of the employees. Apple has been continuously involved in the innovation process and is hoping to be the market leader very soon because of its strong encrypted culture and structure.

Organizational culture is a system of collectively shared values, symbols, beliefs, behavior patterns of members, which give the general meaning of their actions. Organizational culture combines the values ??and norms inherent in the organization, style and management procedures, as well as the concept of technological and social development (Dunning 2004, pp. 58-90). Organizational culture determines the extent to which it is possible confident decisions at every level of management, the possibility of using resources of the organization as a whole, responsibility, gives directions of development, regulates the management activities, contributes to the identification of members of the ...