ORGANIZATIONAL CHANGE

Organizational Change

Organizational Change

Introduction

The organizational structure of Lincoln Financial Group will be observed and analyzed. The goals and achievements, including a number of other most important aspects have been thoroughly discussed in this paper. Various questions concerning Company's meritorious progress, its numerous achievements, future planning, and current position as compared to its competitors all over the world, future threats and the like have also been answered in this paper.

The organizational structure of the Lincoln Financial Group has been formulated in such a manner that the implementation of their strategies has become profitable for the company. The organizational structure of any company depends upon the framework on which the authorities run a company. The structure consists of goals and achievements thus the measurement of achievements and goals help the authorities to analyze the position where they stand (Lincoln Financial Group).

Over the past few decades large-scale organization change has become a way of life in American business. TQM, cycle-time reduction, process re-engineering, theory of constraints, and general flattening of the organization have, at various times, led the parade of favored approaches to organization change. But many organization change initiatives, in these or other forms, have failed to deliver promises of increased productivity and morale, decreased costs, decreased waste, and increased customer satisfaction. A sad result of these failures has been to reinforce fear, defensiveness, and cynicism among people at work toward organization change efforts. (Balkcom, 2001, p22)

The Goals of The Company

Since its inception, the Lincoln Financial Group is working on the following methodologies, which are, beyond all doubt most suitable to achieve their goals:

To attract more and more customers

To hire more employees and provide them suitable jobs

The organizational authorities have decided to expand the Lincoln Financial Group.

Role Structure

The study of the company declares that there are many divisions in the organizational structure of the Lincoln Financial Group. These divisions are based on the products and their requirements. (Balkcom, 2001, p22)

The departments have been divided and they are controlled and supervised by experienced managers. The Lincoln Financial Group provides numerous services, which satisfy the needs of the consumers. To fulfill the ultimate needs of the consumers, the organizational authorities have divided the departments to generate positive results.

Sales, marketing and production departments are the three main categories into which the Lincoln Financial Group has divided its organizational structure. Each department contributes to the profit of the company in its own way. There are many positions in each department. Researches prove that the positions in sales department are comparatively more than the positions in the marketing departments. Similarly Marketing and production departments of the Lincoln Financial Group the employees according to the requirements of the company.

Processes

One part of Lincoln Financial Group corporate structure is operating efficiency. To achieve operating efficiency, Lincoln Financial Group management cut overall costs of $500 million in 2001. The costs cutting strategies were made purchasing, accounting and finance, and service sharing in the operating division. Lincoln Financial Group eliminated over 1500 jobs as a result of the weakening economic conditions in ...