Obsolescence of photo Shops by Digital Revolution

Obsolescence of photo Shops by Digital Revolution

Introduction

The world has revolved dramatically over the past decade and now we are in the digital era. The pace of technology is increasing each day, and technology itself is creating newer and advanced technology. If we examine the recorded humanity, much have been created and invented in the past 30 years than ever before. These fast pace technological shifts have occurred due to technological and educational advancement in the field of technological industry. The changes are so prompt that it is getting difficult for a person to keep their digital memory card pages and camera recommendation up to date because every day a new and advance technological product obsoletes the old ones. With the advancement in the technology of all the products in the market, technological advancement in the 'cameras' have also kept getting better from time to time. This constant acceleration of change in the digital camera has obsolete the photo shops in the grocery stores and super markets.

Current Demographics & Target Market of Photo Shop

George Eastman was the first person who put the consumer friendly camera in the hands of the consumer in 1888. It was the year 1888 that brought changes in the photo capturing, sharing and processing. The Storage of the captured pictures from the consumer friendly camera was limited to printing and developing in the printing photo shops in the malls and grocery stores (McGuire, 2003). The age of photo capturing and printing has been transformed to digital age. The new digital age has brought revolution in the products especially the advancement in the photo capturing devices such as camera and camcorder. Now the excess to digital camera and easy uploading of hundreds of pictures on the computer has threatened the obsolescence of photo printing shops. In the United States many grocery stores such as Wal-Mart and target offer photo printing facility for the customer. With the advancement in the manufacturing of digital camera, these photo printing shops are facing serious threat of obsolescence (Sitts, 2000).

Demographics of Photo Shops

The key to success in any business is based on the comprehensive understanding of its customers and their needs. In our world, no business can be all things for all people. Every business has its target market and their needs. To run the business successfully it is important to identify your specific customer and understand their needs (McGuire, 2003). For a business to completely meet the customer needs it is important to find out everything about the customer. This approach is adopted by those organization ands businesses who intend to pursue the customer's needs. Once all the relevant information is retrieved using the demographic data which include the target population in term of their age, gender, occupation, education, income level and family background (Sitts, 2000).

The Target market of the photo shops in the grocery store such as 'Target' is the family with an average income , especially the housewives between the age of 24-54 with ...