MGMT Project

MGMT Project

Introduction

The world is facing financial crisis currently and it would a very difficult situation for the new entrants in the market. They will not only have to sustain in the market but will have to make their place among other people already working in the markets. Nothing is impossible; by using marketing strategies properly and conducting a thorough market research about all the elements of the market, new entrants can quickly establish their place in the market. The industry that we have chosen to enter is the Food industry. There is a lot of scope and growth in the industry as food is a necessity item and its market never ends, but still the industry has a lot of competitors in the market. The products that we will be producing are milk, cheese, yogurt and butter. The business would be run by the name of 'Nest Ltd'. The other part of the report will discuss the points that are important to attract the investors whom the business proposal will be presented. The points that will be discussed in detail includes the mission statement, customer benefit package, marketing and business strategies, using statistics to forecast the future of the business, break-even and the analysis of location, applying factor rating method for two locations, define the processes that will be involved in a business and how will the business manage the just-in-time concept. A detail description will enable the investors to invest in the business and will also be successful in attracting more investors in the future.

Discussion

Nest Ltd will be a public limited dairy products producing company that will be needing investment from the investors all over the country. The increasing number of health issues all around the country has led to the thought of providing natural, healthy and good quality dairy products to the people of America. The company's mission statement clearly defines its aim for introducing dairy products in the market where already many competitors are well established. The slogan that the company will be promoting is 'Raising Health Standards' and its mission statement is 'use natural resources to improve the quality of life'. The business will basically fall in the primary sector of the industry as the products will be made from fresh milk and by using the natural processes several other dairy products will be made from the fresh milk of the cows. The main target audience of the business will be the teenagers, women, matured citizens and also the old people. The natural method of producing milk and manufacturing dairy products will make it healthy for all the ages of male and female. The products of Net ltd will prove that there products are healthy as compared to the processed milk and its products.

The idea of taking fresh milk and making dairy products came from my grandfather who had a cow, every day he use to take out fresh milk from the cow, boil that milk and the boiling process separates the cream from it which ...