Mattel & Business Ethics

Mattel & Business Ethics

Business Ethics and Virtue Ethics

The term virtue ethics is very broadens term. Virtue ethics is basically emphasis on the moral philosophy, and role of character instead of making such obligation on oneself to act accordingly as per the certain obligation for getting the consequences in a timely manner. The ethics of virtue comprises on certain principles likewise loyalty and merit. These are the two main principles which we have to focused on development of any organization; these ideals would be helpful for bringing out the best potential and also reflects that we want to be. Virtues are trait of character, dispositions and attitudes which facilitates us in a manner to maintain this potential. The ideal which we have considered, this allows us to continue in best ways. There are certain examples of virtue are available in the form of prudence, honesty, self-control, courage, fairness, compassion, integrity, fidelity and generosity. As other ethical approach guide the way for acting on it, this is not like that as virtue ethics does not give us the path to act upon it (Walker, 2007). The main guiding principle of this ethic is based on the act of the person as per the virtue or virtuous person on the given situation. In this paper, the three fundamental virtues will be discussed by application of each on the case of Mattel GMP, also describing the normative ethics that suits for the case of Mattel CMP.

Honesty, Fairness and Courage

Honesty

We would be defining the three virtues; taking honesty to be defined first. Honesty refers to the quality of the fact of being fair and upright, having frankness, sincerity and truthfulness, and being free of fraud or deceit.

Courage

Courage refers to the spirit or mind quality through which an individual can face the pain, danger and difficulties without considering fear. Hardship and trouble making situations can be faces bravely.

Fairness

Fairness refers to the appearance that is pleasing, reflecting the quality which is fresh or pure. Fairness is fundamentally exhibiting or having the dispositions that are unbiased and must have no influence of favoritism. This reflects the practice to consider the entire people equal and give them opportunity as they deserve for. This considered all parties with unprejudiced approach, hence, also consistent with ethics, logics and rules as well. All people would consider same at every level, and treated with the rational approach instead of giving some benefits and unequal consideration.

The Honesty of Mattel

According to Sethi, et.al. (2011), “Mattel was dedicated and committed to implementing GMP with honesty and incorporated measures to ensure continual improvement in their performance”. To verify Mattel's compliance, they employed Professor S. Prakash Sethi, who was a strong supporter of voluntary codes of conduct, as someone who might help the company bring the trust back to the public. Although the there were specific findings in some of the plants and pressures to modify the draft reports, the auditors were still honest and pressed forward with the continuity of establishing satisfactory ...