Marks & Spencer's International Marketing Activities

Marks & Spencer's International Marketing Activities



Marks & Spencer's International Marketing Activities

Introduction

Marks and Spencer plc is considered as the larges retailer in the UK. It has 300 Marks & Spencer or M&S company-owned stores in its mother market. All of the said stores sell clothing, footwear, gifts, home furnishing as well as food. Many of the said products are being sold under the company's private label St Michael brand. The company also owns and operates about 100 M&S stores in different part of the globe such as in Europe, Hong Kong as well as in Canada. There are about 85 franchise stores of the company that are located in Europe, the Far East, Australia, the Middle East, the Bahamas as well as Bermuda. Marks and Spencer emerged as one of the world's largest retail companies in the world. It had become a limited company during 1903 in Manchester, Britain. The company already employed their 68,000 people and had over 286 stores as well as a number of factories that produces for the stores in Britain, at the end of the 20th century. Furthermore, the company is already serving their 13 million shoppers with their different products such as clothing, shoes, underwear, furniture as well as different homeware items and foods. The company is selling 85 million of their sandwiches in a week during 2000 (Berend 2006, p. 249). The company also opened its trademark shop at the corner of London's Oxford and the Orchard Streets. During the 1930s the company had introduced its fruit and food department (Berend 2006, p. 249).

Cultural Issues

One of the key principles of the company is their Care of the Individual. The said aspect of the company focuses on the needs and demands of their employees. It also focus o the occupational health (Miller & Lipsedge 2002, p. 62). The staffs of the company typically give long services to the business as well as develop and maintain their long-term relationships with the suppliers. But the company belongs to the retailing industry where in the details are all important. There are many constant changes that are driven by different seasonal as well as competitive factors. The main focus of the said program is to improve the 5% of the procedures that are not going well. That is why the standards as well as the expectations are high (Miller & Lipsedge 2002, p. 62). The company is also following the procedure of consultation. The company is implementing their need for consultation, and it is done widely before doing any initiative. This is due to the fact that if the idea of an individual is not consult in advance, the idea will be rejected by the management (Miller & Lipsedge 2002, p. 62). Furthermore, the company is also an empirical business. It tests as well as evaluates, then carried out different trials of its goods as well as services. It also has a model stores and gauges the reaction of the customer ...