MARKETING REPORT

MARKETING REPORT - STUDIO ORGANIC CAFE.



Table of Contents

Introduction of the Company3

What is organic food?3

What does “organic” mean?3

Mission and Vision Statement5

Management7

Market Segmentation and Size of Market8

Ideal Customer8

Typical Organic Consumer8

Product Description11

Products Lists offered by Studio Organic Café's12

Marketing Strategy13

Marketing Objectives14

Future Trend Analysis in Market for organic Food16

SWOT Analysis18

Web Plan20

Social Media Plan20

Referrals22

Service Experience22

Loyalty Product/Service Offerings24

Marketing Report

Introduction of the Company

Studio Organic Café is a new medium-sized café, running by the Sainsbury. Studio Organic Café's main emphasizes will be on the organic and original ethnic food. An emphasis on organic ingredients is based on Studio Organic Café's dedication.

What is organic food?

“Is a promise to healthy eating and a great start towards a healthier life?”

What does “organic” mean?

Organic means the way goods are grown and processed. Specific care and protection is required for the crops in order to be labeled as organic. The production of crops in safe soil is better, no changes should be made and should remain apart from the way conventional products are grown. Farmers are not allowed to use any kind of medicines, or dirty waters from sewages as their fertilizers. Organic livestock should be allowed to go outside and should only be given organic food as their feeds. They should not be injected with any medicines, or to be used as animal testing.

Organic vs. Non-organic Produce

Organic produce:

No artificial medicine or fertilizer is used

Bugs are forbidden to use any natural method

Conventionally grown produce:

Used artificial or chemical fertilizers and medicines.

Bug are allowed to use natural methods

Why eat organic foods?

Protect future off spring

It's a healthy food

Save power

put a stop to soil erosion

look after our water supply

guard farm workers

Eating nourishing and tasty foods

Support a true financial system

Mission and Vision Statement

Mission: Studio Organic Café's is a stylish and healthy place to eat, combining an intriguing atmosphere with outstanding, interesting food that is also very good for the people who eat there. A pleasant place for employees which is reflected in their service delivery.Vision: to become market leader of the niche market and open franchises in and around UK

Marketing Vision

Studio Organic Café is a small café, whose philosophy is, eating fresh and healthy meals can put a major impact on a person's health and approach, as well as the surroundings. Studio's also truly believes that consumers can have great experience of organic baked and cooked goods if the right notice is paid to its s ingredients, recipes, tastes and steadiness. Studio Organic Café will launch a first location at Edgware Road station, Marble Arch, Stanmore, Woodford, and Waterloo Station , London once its builds it local brand , will open its outlet all over UK. Studio's plans to create its awareness among the customers through advertising, referral marketing, and a loyalty programs.

Nature of organization: It is the product line of the Sainsbury Group. The café will work in two Shifts.TIMINGS: 9:00 AM TO 12:00 PM

Management

Studio Organic Café has a capable and talented managing group of employees. Jessica Lewis will be the senior manager; Andrew has wide experience of handling a management ...