Marketing Plan for True Tropical Product

Marketing Plan for True Tropical Product

Discuss the type of product the company will offer and identify its primary characteristics

The type of product that the company True Tropical would be offering is food product that includes wine, vinegar, cider and pickles. Following are the identified primary characteristics of the products offered by True Tropical:

Difference

As the products offered by True Tropical bring a unique flavor, which is sweet, sour and tangy at the same time, and it is a flovaour that no other fruit has; therefore, the difference or uniqueness is identified as a primary characteristic of the products. To get the maximum taste out of it the product is stewed with cloves or other flavoring and served with creame as a dessert. As Morton states in his article:

“Asiatic people in Guyana stew the peeled fruit, cooking the skin separately to make syrup which they add to the cooked fruit. Malayan people may add the petals of the red-flowered hibiscus (Hibiscus rosa-sinensisL.) to make the product more colorful. Malay apples are often cooked with acid fruits to the benefit of both. They are sometimes made into sauce or preserves. The slightly unripe fruits are used for making jelly and pickles” (Morton, 1987, Pp.378-381).

Naturalist

Another primary characteristics of the products offered by True Tropical is that it is natural. As the product does not contain any artificial color, and because of its own coloration characteristics it can bring a maroon color or red color or even kind of pink if you mix it with dairy products for shakes, juices etc. The products will also stay fresh because the process is done once the fruit is picked from the trees and will be packet in cans or jars once it is cooked and cooled. In Puerto Rico, both red and white table wines are made from the Malay apple. The fruits are picked as soon as they are fully colored (not allowed to fall) and immediately dipped in boiling water for one minute to destroy surface bacteria and fungi.

Healthy

The products of True Tropical are healthy for the people who consume it as they are rich in vitamin c, which prevents cold and cough, they even contain iron, which is a key source of hemoglobin, phosphorous that acts as a memory booster, vitamin B, which makes it an excellent source of energy boost (without caffeine), antioxidant vitamins and bioflavonoids for skin protectiong as they act as anti-aging agents (Halbert & Ingulli, 2011).

Discuss the service component of the product and how it will be used to enhance the product

The service component of the product refers to the vision of true tropical that is True tropical functions with a vision of: Persistently determined to put forward the uppermost quality of fresh produce all along with the best possible service. Throughout unrivalled communications of stores all over the country, they are distinctively located to set free worth to both nationwide and independent consumers - providing both nearby developed and internationally resourced produce from the ...