Marketing Plan for Pretzel



Marketing Plan

Executive Summary

Pastry Star Company is well-known baking products company, established in 1986 in Maryland, United States of America. It serves more than 200 different baking products throughout the United States. The company is famous for the top quality baking products from the basic baking items to the glazing chocolate cakes and baked fruit products.

Pastry star has been manufacturing the natural finest pastries and baking products since 1986. Our all recipes are purely designed by the professional chefs that ensure the finest and the premium quality. This marketing plan intends to introduce our new product that is Pastry Star Organic Pretzels. This newest baked product has been manufactured through completely organic method. It combines the unique blends of organic ingredients with our exceptional professional qualities that reflect our high quality and the uniqueness in the product.

Mission Statement

The prior mission of the founders of Pastry Star Company, Theodore Pary and Mireille Picou, is to become the leader in the baked product industry by offering the complete range of finest, natural, healthiest and high quality baked products. It aims at satisfying the customers with their finest quality.

Visions

To become the leader in the baking products in Maryland, USA.

To extend the product line with the objective to cover the complete varieties of baking products.

To export our products in more than 20 countries by the end of 2015.

Keys to Success

Complete range of baked products with the uniqueness in taste that reflects the speciality of Pastry Star.

Differentiation through the blend of natural ingredients with outstanding professional chefs.

Finest quality that ensures to provide the fresh and healthier products to the customers.

Purpose of Marketing Plan

This marketing plan is devised to document the marketing strategies and promotional activities to launch their new extension of baking item 'Organic Pretzel'. This document will provide the complete path of the introduction of their entirely organic and natural pretzel which has been manufactured through the organic ingredients. With the launch of this product, pastry star aims at achieving its ultimate goal of becoming the leader of baked and natural products throughout the Maryland, which will consequently open the path of becoming the serious player in the entire United States. This movement of Pastry Star towards approaching the organic ingredients is to make a difference in the Pretzel which market is already offering and the one, which the Pastry Star is offering. This approach does not only act as a gimmick to get the higher sales only, but this is the way to retain and provide the healthiest products to our loyal customers.

Competitors Analysis

There are so many competitors of Pastry Start who are also offering the Pretzel in different kinds, but the pretzel which our company is going to launch in the market has been baked through the new and unique recipe which is actually a blend of organic ingredients that contain no artificial colors, hydrogenated oils, artificial preservatives and the artificial flavors. They are purely made with the organic blends that are especially introduced for the health conscious ...