Marketing in the Groundwell

Marketing in the Groundwell

Sir Richard Steele rightly said that Reading is to the mind, what exercise is to the body. I completely second his thought. In today's competitive world, the whole process of reading business books is very intriguing, refreshing for me. I consume business related books, absorbing and implementing every wise business strategy the author has shared.

The most recent book I read is “Marketing in the Groundswell”, written by by Charlene Li and Josh Bernoff. There are three chapters in the Groundswell regarding marketing and is articulated in a very convincing manner. The idea of co ...