MARKETING

Choc 'O' Fun Milk Powder Marketing

Choc 'O' Fun Milk Powder Marketing

Channels of Distribution

Distribution channel is a set of firms or individuals who take on or help to convey (to someone else) the ownership of a product or service on their way from the producer to the Consumer. Currently, decisions on the choice of distribution channel, about how to manage them are an important and difficult issue for any company. The company, which is offering its products, acknowledges that it is impossible to appeal to all customers at once, since they are very numerous, have different tastes and different styles of shopping ...