MARKET SEGMENTATION

Market Segmentation

Market Segmentation

Marketing segmentation is dividing a market into submarkets in which each submarket has different needs and wants and targeting these submarkets with different products. Sometimes products aimed at diverse segments are only slightly different, but enough to make buyers feel that they are purchasing products to satisfy their needs and wants better than an average product. For example, Tylenol, Advil, Bufferin, Aleve, and similar over-the-counter products are essentially the same, with some variations aimed at different target markets. Similarly, there are hospitals that specialize in different kinds of surgeries and treatments. Some hospitals target patients for treatment of ...