Managing E-Commerce

Managing E-Commerce

Q1) Background of the company

An American multination company which is known for providing valuable internet related products and services such as “Google searching tool, Google software's and technologies. Google Inc incorporated by Larry page and Sergey Ben in the year 1998. In the initial period, the company was registered as private company, but in the year 2004, it was registered in the NYSE stock exchange as Public Offering Company (Lawrence, 2009).

Q2) Venture funds in Google

In the year 1998 just before the incorporation of the Google, it was provided with a $100,000 from Andy Bechtolsheim. After receiving venture capital firms Google founders share in the company was diluted to percentage of 16 percent.

Q3) History of going IPO

In initial period, the management of the company desperately requires addition funds for their increases expenses and going public would resolve all their problems. However, founders were not ready to leave their control over the company, but late in the year 2001 founders of the company received a loan of $25 million venture funds with the condition of immediately hiring a new CEO for the company (Beaupuy et al, 2007). Eventually with no other options, left the company hired a CEO on 2001 and after three it years Google was transformed to a public limited company.

In January 2004, Google gone public through internal public offering and management has projected the increase in funds of $4billion. During the initial period the price of Google was $85, its closing price was $100.34, and after the ends of first day of trading 22,351,900 shares were traded. every since its opening in the stock exchange the share price of the company has witnessed fluctuation but has always provided effective return to its customers, meanwhile the current share position of the company is $755.69 (Muller et al, 2011).

Q4) Analysis of company profitabilityfinancial data after the end of year 2012 reports that company has able to achieve profitability despite of various speculation in the market regarding the difficulties faced by the company. According to the founder Larry Page, the company has able to achieve tremendous success in the previous year with the development of new products and their success in the market, and with the ever increasing users of our search engine we have ended the year on positive note. With an aim, that next year will be much better, and will open new path for success and glory.

Q5) intellectual ...